Illustrator Research: Elena Odriozola

• I have chosen to research the illustrative practice of Elena Odriozola, mainly because i really like her illustration style, but i also admire how she applies this in a 3D way, employing model making and paper cutting techniques. 
• I would describe her style as simple but elegant. Her linework is almost soft in a way and it sits well with the textures she uses as well as the warm tones in her colour palette. 
  
  • Looking at her portfolio and client list i would say that Elena operates within the children's book publishing genre. 
  • Her target audience is children but as with many children's books today, a wider audience is being reached due to the sophistication and skill of the illustrations. 
  • Some of her best clients include: Macmillan Children's Books, Peachtree Publishers and Grimm Press. 
  • If i could work on any of her projects it would be the 3D models. They are lovely to look at and i would love to see her creative process when making them. 
  • From what i can see, most of Elena's self promotion comes from having her work in galleries and various exhibitions as well as having her name in print on various children's books. 
  • Elena Odriozola belongs to Pencil Ilustradores which is a spanish agency for illustrators. 
  • She works on commissions, one of her more notable works being illustrations for Mary Shelley's Frankenstein. 
  • Elena is very successful in the publishing industry, especially with children's books, and from what i can find she does not need to supplement her practice with other avenues of income. 
  • This research has not really informed my plans for my statement of intent in a sense that i already know i want to create something 3D, and something illustrated with more integrity. Although, my research has enabled me to see some of the best examples of 2D characters being translated onto other illustrated platforms.