Illustrator Research: Amanda Visell

• I chose to research Amanda Visell because of her ability to apply character design effectively onto 3D models which is something i have been working on myself and hope to improve on in time. 
• I would describe her style as quite linear, Visell uses simple, exaggerated shapes to create the forms of her characters and backdrops but at the same time they are very sleek and stylised. Her paintings can seem to be rather different in style but her illustrations and models show clear parallels in design aspects which can be seen in the above image. 
• It is difficult to define a genre or target audience for Amanda Visell's work. On the one hand she created charming characters and gorgeous toys but you could argue the quality and collectiveness of these products makes her work more suited to a wider ranging audience. 
• From looking at her portfolio and client list I would label Disneyland USA and Kidrobot as her best clients. 
• Personally, i would love to have worked on her wooden idols project, recreating fun and famous characters in her own style, mainly because i think it would be really enjoyable!
• In 2007 Amanda Visell formed her own design brand, Switcheroo, with notable artist Michelle Valigura. 
• Visell has been known to create commercial and commissioned work, notably her stop motion work for the Disney Channel, The Simpsons and feature film Elf. 
• In terms of promotion, Visell has her work in many galleries and having her designs printed on a famous range of resin toys by Kidrobot can only help promote her work.
• Amanda Visell does not seem to supplement her income with other work. In an online interview with 'Brothersbychoice' she said that her day-job is simply being an artist. 
• Seeing how Visells work carries through in different mediums and noting how her work ignores any kind of stereotype when it comes to intended audiences has influenced my outlook on my own illustration work which will be reflected in my statement of intent.