Tuesday 11 November 2014

Illustrator Research: Sara Fanelli


  • I have selected Sara Fanelli to look at primarily because of her background in creating stunning children's books but also because I really admire her work ethic and the way she manages to make anything her own. 
  • I would describe her style as a mixture of different media, brought together with a refreshingly bright colour palette, interesting characters and innovative stories created with hand-drawn type. 
  • On viewing Fanelli's portfolio/client list I think I would put her work in the younger audience genre (due in most part to the amount of picturebooks she has produced) However, it is apparent that her work appeals to people of varying ages. 
  • Some notable clients include; Tate Britain, Penguin, New York Times, Faber and Faber, Victoria and Albert Museum, Walker Books and many more. 
  • Looking through Fanelli's portfolio, I would (somewhat unconventionally) choose the commission she had for the Tate Britain, creating a visual timeline. I really love the work Fanelli did make for this but I also think that it would be a really fun project with alot of scope for typography and composition. It would be different from other projects i have been working on but i think i would enjoy the challenge. 
  • As well as working on her individual projects, Fanelli took part in an exhibition called 'If you could collaborate', which was a self-initiated project led by London art directors Will Hudson and Alex Bec. 
  • Sara Fanelli takes on a variety of commercial work and commissions including, as mentioned before, the work she did for Tate Britain as well as one of her picturebooks Pinocchio which was not self initiated but commissioned by Walker Books. 
  • Many of Fanelli's picturebooks can be seen as self initiated work as well as effective tools of promotion. 
  • Sara Fanelli does not seem to be supplementing her income with any other work, mainly because she does not need to! According to her own website she divides her time between "books, self-generated projects and commercial illustration commissions". 
  • Looking at Fanelli's work has made me think more about creating pieces of portfolio standard work as common practice and effective means of self promotion. This will be an integral part of my statement as i fully intend to create work i am proud of for this module, which i will be happy to have in my portfolio and be able to promote online etc. 

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